Jordan rocks Hanes new "Tagless T-Shirt"
(Photo by Ralph Green, Hanes Co.)
Alexandria, VA - Michael Jordan has scored as many points in the game of endorsements as he has in the game of basketball, and Hanes is one of his biggest victories.
While Nike, Gatorade, and Wheaties are among Jordan’s most well known campaigns, Hanes is getting plenty of air time.
Remarkably, the clothing brand has aired the hoopster in over 25 commercials throughout the past two decades, including “No Ride Up” boxer briefs and the distinguished “Go Tag Less” campaign.
“We use Michael in a different way than Nike or Gatorade does,” said Hanes brand director of marketing. “They use him as a basketball player; we’ve always used him as a person, and we’ve found that his stardom transcends the game.”
College students in particular seem to be drawn to the athlete’s personal as well as athletic finesse. At Ursinus College in Collegeville this week, fans were easy to find: “I love Jordan because he has skills on the court and a great sense of style,” said fan Pat Nagle, “If he rocks it, then I want to rock it too.”
In fact people do “Rock it.” A recent study showed that Hanes has one of its products in over 85% of households in the United States.
Sure people like the apparel, but the company’s great success has to be attributed to the endorsements of Michael Jordan. “I know that my little brother only wanted to buy their boxers after he saw him in one of their commercials” laughed Ursinus student Liza Agayeva.
Statements like this highlight Jordan’s iconic nature; and the success that companies achieve from his endorsements proves that he is more than just a retired basketball player.
Watch Michael Jordan's "Go Tagless" Commercial For Hanes
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